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, Lagos Nigeria 100001

+2348126841771

akparoruesmn274@gmail.com

4

# Home of market and Social research

#### Market Research

Precise Strategic utilize cutting-edge marketing techniques and comprehensive social research to empower our clients with profound insights into societal trends, market dynamics, and brand perceptions. This approach enables businesses to make informed decisions that resonate with their target audiences.

We operate as a full-service research agency, dedicated to providing innovative solutions that address complex social challenges. Our team is committed to delivering actionable insights that drive strategic growth and enhance brand positioning.

Our focus on delivering tailored research methodologies ensures that we meet the unique needs of each client. By combining qualitative and quantitative analysis, we uncover valuable data that informs effective marketing strategies and fosters deeper connections with consumers.

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#### Social research

Precise Strategic stands out as a reliable ally in the realm of public opinion research, equipping organizations with the critical insights necessary to grasp and address the diverse views, attitudes, and perceptions of various populations. By leveraging advanced methodologies and a deep understanding of social dynamics, Precise Strategic enables its clients to navigate the complexities of public sentiment effectively. This partnership not only enhances decision-making processes but also fosters a more profound connection with target audiences, ensuring that organizations can tailor their strategies to meet the evolving needs and expectations of the communities they serve. In an era where understanding public opinion is paramount, collaborating with Precise Strategic empowers organizations to stay ahead of the curve and make informed choices that resonate with their stakeholders.

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#### Data collection services

At Precise Strategic, we take pride in forming strategic collaborations with international organizations that are actively seeking high-quality data and in-depth insights related to various African markets. Our extensive experience in this field allows us to understand the unique challenges and opportunities that these markets present.
In addition to our collaborative efforts, Precise Strategic offers a comprehensive range of data collection methods that are meticulously tailored to meet the specific requirements of each individual project. This personalized approach ensures that our clients receive the most relevant and effective solutions available, significantly enhancing the quality and impact of their data-driven decisions. By focusing on customization and precision, we empower organizations to make informed choices that drive success in the dynamic African landscape.

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S urvey programming

Our team of experienced professionals provides expert guidance in the design and implementation of effective data collection strategies tailored to meet the specific objectives of each research project. We understand that the quality of data collected directly impacts the accuracy of insights and the reliability of decision-making. As such, we adopt a systematic and detail-oriented approach to ensure that every research instrument is carefully structured to deliver valid, consistent, and meaningful results

.We offer end-to-end support across all stages of instrument development, beginning with the conceptualization and design of questionnaires that align with research goals and target populations. Our specialists apply best practices in survey methodology to ensure clarity, logical flow, and appropriate question structuring, thereby minimizing bias and maximizing respondent engagement.

In addition to questionnaire design, we provide advanced scripting and programming services using industry-standard platforms and technologies. Our team ensures that all digital data collection tools are accurately programmed with proper logic, validation checks, skip patterns, and response controls to enhance data quality and reduce errors during field implementation.

Data Analysis

We provide comprehensive, end-to-end research services that support every stage of the study lifecycle — from initial strategy and study design through data collection, advanced analysis, and clear, actionable reporting. Our multidisciplinary team combines methodological rigor, domain expertise, and project management excellence to deliver research programs that are on-time, on-budget, and aligned with your strategic objectives.

Scope of services

Study strategy & design: Problem framing, research questions, hypothesis development, sampling strategy, and selection of appropriate qualitative and quantitative methods.

Data collection: Survey programming and deployment, moderated and unmoderated qualitative fieldwork, usability testing, secondary data sourcing, and mobile/diary/ethnographic approaches as needed.

Data processing & quality assurance: Data cleaning, validation, weighting, and documentation to ensure integrity and reproducibility.

Analysis & modeling: Descriptive and inferential statistics, segmentation, regression/causal modeling, predictive analytics, text and sentiment analysis, and visualization-ready outputs.

Reporting & dissemination: Executive summaries, detailed technical appendices, stakeholder-tailored presentations, dashboards, and workshops to translate findings into decisions and action plans.

Years of EXPERIENCE

15

tEAM MEMBER

21

sATISFIED CLIENTS

10