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About us

PRECISE STRATEGIC MARKET OVERVIEW CONSULTANT
We are a comprehensive market research firm based in Lagos, Nigeria.

Our mission is to provide high-quality, collaborative market research services tailored to meet our clients' specific needs.

As an emerging market research firm, we bring extensive expertise in managing both qualitative and quantitative research projects.

Our profound understanding of Nigeria's economy and the marketing research landscape constitutes our core expertise.

As an independent organization, we offer comprehensive field research and support services to major international research firms operating in Nigeria and surrounding regions.


PRECISE STRATEGIC MARKET OVERVIEW CONSULTANT LIMITED aims to become a household name in the Nigerian market research industry. We seek to be your partner, serving as your primary resource for market research projects in Nigeria and other West African nations.

Our objective is to exceed client expectations through exceptional customer service, enhanced flexibility, and outstanding value.

We look forward to contributing to your success. Please contact us, and we will respond promptly.


MISSION  
To provide high-quality data and insights to both commercial and non-commercial organizations, enabling them to achieve scalable, strategic, and sustainable growth by understanding markets, brands, and society.

OUR VALUES  

Our values reflect the fundamental principles guiding our organization's behavior, decisions, and culture. We are committed to delivering reliable data and exceptional service by adhering to the highest standards.

Client Commitment  
Our clients' needs are our top priority. We diligently listen and respond to ensure their satisfaction.

Network of Expert Interviewers  
With over 500 skilled research interviewers across Nigeria and strategic partners throughout Africa, Precise Strategic boasts an extensive network. Our rigorous hiring processes ensure that your projects are handled by the most qualified coordinators, project managers, and field staff.

Quality Assurance  
Quality is embedded in our DNA. We adhere to industry standards in everything from comprehensive fieldworker training to meticulous respondent screening, ensuring the authenticity and reliability of our data. Our foremost goal is to earn your trust.

Innovation  
We encourage creativity and fresh ideas, leveraging our expertise to provide relevant solutions to our clients.

Speed, Efficiency, and Cost-Effectiveness  
Our experience, knowledge, digital data collection tools, and accessibility contribute to creating data collection strategies that are both faster and more affordable.